Social Media Realtime Rocking the Web!

As of now, we are in the age of RealTime, Social Network driven news and communications. Social Media messaging is revolutionising traditional marketing and online business models need to adapt to a changing world.

In 2009, social media went mainstream, reflected by the many businesses who were astute enough to react quickly to a rapidly transforming online marketing environment. It is now seen as normal business practice for a company website to have a Blog page, Twitter account, Facebook page, YouTube channel …etc

The RealTime web is changing our understanding of the way we communicate, socialise and do business.
Key to the phenomenal growth and success of social networking platforms is ease of use for the web user to share instant connection with others. Ultimately, this leads to media messaging going viral on a global scale within seconds!

Now an integral part of traditional media such as newspapers, radio and television, Twitter is very much seen as the home of buzz and breaking news. Savvy organisations, recognising the opportunity for developing faster and more personalised customer online accessibility, have been quick to come on board. Twitter is the preferred method for cool, fast communication to their clients, increasingly via mobile.

Indeed, the mobile internet, as a major growth consumer sector, is forecast as being a key plank in future marketing strategies to drive niche traffic to select website pages, according to consumer requirement and choice.

Blackberry, Netbook, iPhone – and Google’s answer Nexus One, means instant internet access, information feeds and signposting anywhere, anytime, when the customer demands it! The explosion of available download apps places the ball firmly in the court of the business service or product provider to be on the radar!

Talk is already focusing on the possibilities of ‘Augmented Reality’, whereby all the added information you need about realtime objects, products, people and places can be summoned up and overlaid on your viewing screen by simply pointing your mobile at the target!

For business owners and organisation heads alike, the necessity to maintain a competitive edge by maintaining their online brand identity securely positioned and visible in tough economic times means both regular investment and a frequent website refresh.

It means upgrading their website design and functionality in order to allow the widest possible access for potential customers to become engaged by both the new and traditional communication technology mediums.

The imminent launch of GoogleWave -RealTime email messaging- will radically overhaul and add email to the new network landscape, boosting email marketing to a new level of more closer lead generation possibilities.