Conversion to Action Required Is the Special One!

Are you scoring an own goal? Did you think that by just having a website and driving traffic to get those daily hits that your business is doing online marketing? The net result will be no silverware !

We all should know by now that the proud boast of how many hits a site has received, is now a dead giveaway for showing how behind you are in understanding where the game is now at!

Sure, it was only few years ago when the buzz was all about concentrating on the visitor numbers you could attract by investing in Pay Per Click or Search Engine Optimisation.

These methods are still key and – alongside vital keyword phrase link building by blog/ article writing and social media messaging – are essential tools to delivering traffic to your site.

But the focus has shifted!

What is important now is changing the compulsion from just ‘getting the clicks’ to ‘increasing conversions’.
This means maximising the ‘rate of conversion’ to achieve significant results returned on your online marketing campaigns.

This also means it’s time to forensically examine site stats and analytics.

Remember – a conversion occurs when a user visits your website and takes the desired action, e.g. makes a purchase, subscribes to your newsletter or other service, submits an enquiry form…etc. Your conversion rate is the percentage of your overall website traffic that takes the desired action.

To maximise your conversions means to increase the percentage of users who carry out the action that your website design has been given the function for them to take.

Think about how to get users into the ‘funnel’ and out the other end by using campaign-specific landing pages that echo the ad or email marketing message. Constantly test to see a gradual conversion improvement and growth curve!

It’s absolutely imperative to sharpen all online copy to a keen edge – focused on behaviour targeted outcome – because interest is in the relevant end result not how it will be achieved!

In 2010, online marketing is now a primary two way channel for companies to interact with their markets and customers. Focusing on actual site performance data is a vital life and death issue of taking a health check on your business fitness in the unforgiving one-click online world!