RealTime Search Explodes Everywhere – You Gotta Keep Up !
The phenomenal growth of real time search has just made it easier and simpler for customers to find out what’s happening with your company and at your website – right now! Every day search enables even more of your target market to discover products and services, so staying visible and current across browser platforms is vital to brand identity!
Social networking and bookmarking sites are taking over business, social and personal! The instant you type your message, it’s shared almost as soon as you thought of it!
This means Realtime search provides the opportunity to able to look at material literally just published – in real time! It’s also important to remember that search engines strive to have the most up-to-date relevant content on the web, indexed and ready for display to word searchers.
RealTime now enables the search engines to move ever more quickly towards the goal of showing fresh, instant content higher in the search results.
A recent survey found that nearly 40 per cent of all recent searches have a real-time component. The static results generated by traditional search are no longer enough to satisfy users’ desire for up to the minute information.
The impact on eCommerce sites, and PPC campaigns are the most critical, timewise. Merging real-time results mean that paid search marketing and search engine optimisation (SEO) strategies will have to change.
RealTime search is evolving rapidly as both Google and Microsoft’s Bing expand their content scope to include the publication of dynamic social web content. Google have just struck a deal to have MySpace deliver its real-time search results and Microsoft’s Bing has chosen to partner with the world’s biggest social network, Facebook.
Relevancy, interest and value must translate into delivering instant fresh content to drive community conversation. A complete rethink of present business marketing strategies to keep a company’s brand identity in the search process is now a serious consideration.
More importantly, however, protecting brand reputation now comes to the fore. Search results will now reveal what’s being said in real time about a brand – good or bad – via Twitter, Facebook and other social sites.
It’s likely that some market sectors will be more affected than others. Especially those visitors reliant on obtaining latest information, such as the travel industry. However, with the release of inexpensive mass consumer smartphones, RealTime search apps and instant two way conversation messaging – which will transform email marketing – the imperative for constant website design and development updating in response to search visitor demand will become an increasing priority.