SEO Scenarios To Avoid !

Most businesses on the web try to achieve the holy grail of Google First Page rankings by using every SEO tactic they can think of or have heard will work. They actually reduce their visitor traffic by making those common mistakes we see all the time !

Search engine algorithms are programmed to recognise and index web content in endless different and complex permutations. There are no ‘clever’ shortcuts – outlawed ‘blackhat’ techniques – only long term ‘organic’ development of genuine ‘quality’ content sites, assisted by authentic and relevant SEO applications.

There are always going to be ‘urban myths’ in circulation regarding foolproof linkbuilding but you may need to look more closely at how you optimise your online marketing campaigns.

A well known SEO scenario is … the more incoming links to your site, the better your search engine ranking.

Links coming from high quality and high ranking sites are indeed valuable, but links from link exchanges and directory submission services can actually be detrimental! This is because you have no control over where those links are posted and if you get inbound links coming from spam sites or one that has a zero rating, this will negatively affect the ranking of your pages on some search engines.

Another misconceived activity is the posting of ‘spam’ comments in forums and on blogs associated with your marketing niche just to use it as a vehicle to post endlessly about how great your company and its products are. These are easily spotted and you will simply alienate a great deal of potential customer interest who will definitely not be visiting your site!

Much debate goes on regarding optimising for either short or ‘long tail’ keyword phrases. Aside from the issue of expensive PPC campaigns targeted on the most frequently used and most competitive one keyword to yield disappointing results, stats regularly show that word search visitors enter and scan for 2 – 4 word snippets. Your best results will always come from highly specific short keyword phrases targeted at your niche market customer searching for your particular product or service.

The lesson to be learnt is that SEO must be applied carefully and with regard to leading your audience to genuine quality content and positive experience, otherwise your website and brand could suffer. Always work with your website/ SEO agency to keep up to date with perceived SEO trends, which will help maintain your page rankings.