The benefit of Local Search for businesses

Each  year the web gets bigger and as such the competition gets harder, this means it becomes increasingly harder to get listed towards the top of the search engines. Smaller local businesses can get lost or struggle to get listed on the relevant keywords or phrases.

The importance of having your website appear as high as possible on the search engines can be critical to the success of some businesses. The search engine optimisation process can take anything from 3 months to a year and even then it needs to be regularly maintained. Google recently changed the way they return the results on the searches, when you now typr in your keywords it will also display local results on the page allowing you to find local businesses that will be able to help you.

As internet users become more savvy they now use longer search phrases to find exactly what they are looking for eg. email marketing cheshire. This will allow the search engines to deliver content that is more specific and relevant to the user.

Research has shown that around 70% of users perform some kind of search for a local service/solution on a daily basis.

Do you know if your business website is being found for Google Local results?

The majority of search engine users want to deal with a company based in their local area first before dealing with a company miles away. Try using google to search for a phrase relevant to your business alongside your geographical area and find out if your website is being listed ie. website design sandbach.

Your listing should appear next to the location towards the top of the page.

How to get your business listed in Google Local listings

If you would like to know how to get your business listed in Google Local, contact us here and we will send you a PDF instruction sheet so that you can make the most of your business online. We can also offer lots of advice on using online marketing to maximise your business, when it comes to sales, enquiries or communication.