Google Algorithm – All Change To Quality Content Search
Google’s algorithm update in May was a significant event. Following rigorous trials, the revamped search bots were unleashed upon the web, programmed to hunt down websites optimised for higher quality content. This spells the beginning of the end for cheap, badly written content, of no interest value or worth in today’s social media sharing world.
Companies have appeared who manufacture written content on an industrial scale assembly line at low cost to drive traffic and obtain PageRank for their clients. In other words, the old school “Pile ‘em high, sell ‘em cheap” principle, meaning the the first casualty is quality.
The established method of developing brand identity by long term organic link building was based on understanding that Google prioritised its website page indexing based on positive identification of the source and quality of inbound links.
The big change means that now Google is using a negative identification algorithm which will instantly and automatically prevent low-quality, bulk article writing from appearing in the first page search results. Writing content will have to step up its game.
It has been pointed out many times that the online marketing environment has changed forever as a result of the sudden explosion of the social media big bang, which has accelerated content sharing to the leading edge of web based marketing strategies.
Moving forward – there are over 5 billion mobile devices in use right now around the planet! From from smart phones and mobile apps, to blogs, Twitter feeds and location based search (LBS), instant delivery of instantly shared, interesting and entertaining content will be the eCommerce winning formula to drive traffic and elevate rankings.
As the needs of the content search user changes to instant ‘OnDemand’ response, human content scanning becomes critical and genuine information value becomes paramount. Google’s regenerated algorithm is driving a shiny new Starfleet enterprise, seeking new life, new information. To bold SEO where no keyword has gone before.
Or words to that effect!