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Provoke's Online Marketing Insight, What Would You Like To Know About?

Why Email Marketing Counts To Avoid The Penalty Bounce!

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Twitter ye not – a late 2011 study found that over half of all UK companies still depend on email marketing as their chief communication channel. Undoubtedly, the survival of email as an universal standard even in the age of social media networking sites, is as much to do with it being present and used on smartphone or tablet.

Therefore, ‘spamming’ email practice still has the capacity to harm brand identity when there is a high bounce back from mass mailouts!
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Now Rupert Bares His Thoughts On Social Media, Who Will Follow?

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Twenty four hours into the new year and the big news of the world is that media mogul Murdoch has begun tweeting! Does this signal the end or a new phase in social media messaging? If Rupert bares his thoughts by microblog, will other business owners now feel more or less inclined to make the transition into search and social in 2012?

According to a recent study from global internet marketing researchers, comScore, in 2011, social networking ranked as the “most engaging online activity worldwide” …
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Email Marketing Is Not So Hairy In Search And Social!

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Movember into Decembeard! Now that’s a retro-hairy one for a super shiny search and social online world! But why not? We are constantly reminded by ebusiness surveys and multi channel marketing studies that while smartphones, tablets and ereaders tend to grab all the headlines, it’s still the trusty email, four decades on and still going strong, that is still the communication platform of choice for a staggering 97 per cent of SMEs and mid-size businesses, alike.
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Win Back Yesterday’s Customers With Today’s Social Email Marketing!

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How social is your email marketing? Is it simply being used to send newsletters or short messages to attract new subscribers and keep contact with current customers? The influence of search and social can all too easily narrow the focus down upon drawing in new audiences, raising follower counts and link baiting first-time site visitors. A timely email can win back lapsed or former customers but is often overlooked or avoided for many reasons… …
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Lapsed Social Media Is Not An Integrated Policy!

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An integrated social marketing policy! It’s a phrase that has become the ‘darling of online’ and yet furrows many a business owner’s brow! The need for brands to be accessible on the multichannel with the appropriate message each time is not a “we’ll trial it and see” add-on. Abandoned blogs are the blue screen of death sending out all the wrong signals to followers and site visitors!

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Websites Untouched By The Evolving Web!

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On Demand.. On The Move .. Always On .. whoa, definitely a bit too fast-paced for some site owners! The problem actually is, either they expect the web to somehow magically deliver instant results, or they still think it’s not for their type of business or for their particular customers! Their websites haven’t really kept up with any of the changes on the web in the last five years! As many as 40 per cent still haven’t got round to SEO, and as for “all this twittering …!”

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Appropriate Marketing On The MultiChannel

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Coordinated conversions or multichannel mayhem? eCommerce can be faced with a major challenge in understanding the context in which target users may use each channel and the information and functionality expected at different touchpoints. Multichannel really does have to be crosschannel – listening and responding to customer behaviours are key to driving niche audience segments to a higher conversion channel.

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Meeting B2B On The Multi Channel

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In the age of multi channel, how can eCommerce decide what is the best way to reach their target niche? Especially, if the aim is to get in front of the SME, often considered the ideal buyer of B2B products and services. As with B2C, the same principle applies – the clue is in the word “target” – by focusing on finding out their individual channel and platform of choice.

In one corner, site owners argue that social media networking has been the big “game-changer”, most exemplified by the rise of Facebook, Twitter, LinkedIn. While, in the other corner, small business owners shrug shoulders and say nothing’s changed for them and “the business they’re in” – they still get the bulk of their customers via traditional marketing strategies, i.e. email marketing, PPC ads, telemarketing, and offline advertising.
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Email Marketing With Priority Authority!

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The enduring popularity of email as the preferred channel for important messages in the age of Facebook updates and social tweets is good news for believers in traditional online marketing. In today’s multi channel environment, a multi disciplinary approach enables more precise targeting on a preferred platform and channel. But recipient behaviours can be complex so don’t assume emails are not read or acted upon!

Email marketing has been given a shot in the arm by next generation smartphone and tablet users. Alongside gaming, video watching, and searching online, messaging and email is a key activity on the move, instore, or in front of the TV. Relevant online marketing opportunities abound simply because the recipient does not have to move to another device, such as a deskbound PC or laptop if they wish to respond to an alert.
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To Be Relevant Is the Elephant In The Email Marketing Room!

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Email marketing – who’s reading, who’s deleting? Keep emails short because no one has time or patience to read or load up with an extra paragraph or two when there’s an important message? In today’s multi channel and platform world, trying to keep responsive to audience behaviours and prevailing needs may look complex and confusing, but it’s all down to timing, relevancy and objectives …

As email celebrates its’ fortieth birthday, it seems many of us still like to do email as well as Tweet and go on Facebook, and is definitely a preferred and trusted method of communicating between brand and customer. Email marketing continues to be an important component to online marketing endeavours in the age of social media messaging.
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Perverse Ecommerce At The Heart Of Abandoned Carts!

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Site conversion traffic at the checkout page is the stats report of key concern for eCommerce. But customer behaviours are never that straightforward and the figures for abandoned shopping carts versus actual sales often have a hidden history of many reasons. Online purchasing on today’s multi-channel and platform web is revealing mixed user behaviours along sales trails of elastic timelines.

Leaving a cart – it may just be the start …

Business owners operating eCommerce sites are likely to agonise over why a cart is abandoned, having focused considerable effort to optimise for clear, easy, user-friendly conversion. Apart from the usual howler of only displaying the delivery charges on the last page and forcing customers to renavigate the entire process from the start, the reasons are not always about price and irritating customer data capture systems slowing the impatient buyer down!
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