Why It Takes Time For Social Media To Interact Rather Than Interrupt!

February 3, 2012 No Comments

Does your business think it’s purchasing social media prospects or engaging with human beings?

A traditional eCommerce mindset is, of course, used to calculating a budget spend against the return on monetary investment to analyse the success, or otherwise, of carefully managed ‘push’ marketing strategies. It may indeed explain why counting clicks, ‘retweets’, ‘likes’, and Google ‘Plus Ones’ has become for many site owners the ‘measure’ of performance on social networks.

It’s a fatal mistake …
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Pin It To Win It Rather Than Bin It!

February 1, 2012 No Comments

Pinterest, anyone? Cue the sound of site owners everywhere groaning with disbelief as the newest content sharing site becomes the big ‘must do’ online marketing activity of the moment! Launched in March 2010, by December 2011, Pinterest was in the social networks Top 10 with 11 million visits per week, according to internet data analysts, Experian Hitwise.

So will site owners ‘pin it’ to be in it …?
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Twitter Tcommerce Offers Enhanced Ecommerce!

January 30, 2012 No Comments

Ecommerce, Mcommerce, Fcommerce … and introducing the latest letter to be bestowed with online marketing status … Tcommerce! Yep – rumours are circulating that within days Twitter looks likely to be raising the user experience game by introducing ‘enhanced brand pages’, which will enable site owners to build platforms and add interactivity to their Twitter account pages.
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Why Email Marketing Counts To Avoid The Penalty Bounce!

January 27, 2012 No Comments

Twitter ye not – a late 2011 study found that over half of all UK companies still depend on email marketing as their chief communication channel. Undoubtedly, the survival of email as an universal standard even in the age of social media networking sites, is as much to do with it being present and used on smartphone or tablet.

Therefore, ‘spamming’ email practice still has the capacity to harm brand identity when there is a high bounce back from mass mailouts!
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Relevant Content In The Right Context Is A Multichannel Issue!

January 25, 2012 No Comments

Content to context marketing? Google plans to collect search data on each single user of all its sites, such as Google+, Gmail, YouTube, Google Maps and Android Mobile. The aim is to create one merged user profile, and fine tuning returned search results, which will also drive more individually targeted product or services ads.
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Making AdSense Of New Google Layout Update!

January 23, 2012 No Comments

Website page layout is key to customer experience. A new algorithm change has been announced by Google, aimed at penalising eCommerce sites with too many Adsense ads, over three quarters of which are located ‘above the fold’, before scrolling down. While Google actually advises that best results are obtained by a focus on above the fold ad placement, they state ad heavy sites are likely to “not rank as highly”.
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Why eCommerce Should Not Be Nonplussed At Google Plus!

January 20, 2012 No Comments

“Do we have to have Google + as well now?”, is likely to be the typical question from eCommerce site owners, who might have noticed the new share button appearing more and more around the web. They thought their website was sorted for the time being! But keeping up with the evolving web and staying in close touch with users is exactly what site owners have to do.
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Online Marketing Compliance Is The Way New Cookies Crumble!

January 18, 2012 No Comments

The deadline for eCommerce website owners to fully comply with new EU cookie legislation is 25th May 2012. What the amended ‘cookie law’ means is that from now on, permission must be obtained by a clear and explicit consent to opt-in from all website visitors before installing cookies on their computer.
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Will Google Plus Rock Your World Or Is Twitter Fitter For RealTime News?

January 16, 2012 No Comments

The recent spat between Twitter and Google over the search engine’s newly launched ‘Search plus Your World’ may not have looked very social but will the search changes Google has made to its’ social network make a difference?
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Buying A Big Brand Identity With A Top Level Domain

January 13, 2012 No Comments

So how many small business owners reading this will be stumping up the $185,000 ( £120,360) to purchase a “top-level domain” for their website? The newly launched system, which enables companies to use their own brand name as the suffix rather than just .com or .org, is a significant move with huge implications for positioning brand identity and boosting online marketing opportunity.
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Social Satisfies The Parts Search Can’t Reach!

January 6, 2012 No Comments

As more and more businesses began to settle down with social media content and networking in 2011, it soon became apparent that many were simply unable to control themselves for too long and the deep urge to start ‘selling’ again soon got the better of them!
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