SEO 80/20 Rule Still Good!
Google algorithms are not robots, y’know! Fashioned in the image of their human creators, they have constantly evolved to now become fabulous, sophisticated life forms designed to seek out and record signs of ‘quality’ website life rather than just plotting dull, repetitive keywords every business wants to bid upon.
Sure, carefully researched SEO keyword phrases are important to use in order to develop effective PPC ads and link building strategies. But what really counts is how Google and other important search engines ‘sees’ and ‘votes’ for the ‘quality’ and ‘relevance’ of your website.
It’s now not just a case of adding keywords into your various HTML tags, uploading your files and waiting for the results. The role of web design and integrated marketing strategy is a daily, if not hourly concern and requires constant attention to stay in touch with your target audience and market sector, as events unfold!
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