Many of you reading this will have already spotted the small but significant step Google took last week in their continuing transformation from search engine to search and social network! Google have now added a Google+ share button and notification box to its home page and for all search results. Proof positive that social media influences ranking …
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We are more likely to use a business if we discover or read information about them on a social network. It’s an example of direct online marketing intended to bring two parties into closer engagement. Except at local level the proactive role passes from business to consumer who waits in vain to be served!
When a business is proactive, it researches, plans and implements marketing strategies to position brand identity and put their message out there to their market niche and then, in this traditional ‘push’ approach, awaits a positive, consumer reaction.
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Whilst many people are heading for foreign shores or the now popular camp sites across the UK we have been busy working on new projects for our clients. In the past couple of weeks we have been working on email campaigns for Electrolux, PG Tips, First Choice Coffee and Sparkle Money, we have also just completed two shiny new websites.
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Just over 5 years ago Provoke’s founder; Daren Bach, left one of London’s top design agencies to set up in Cheshire. One question he still gets asked is why Cheshire?
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