Bouncing Websites And Bad Impressions!

November 1, 2010 No Comments

Online smarts and algorithm savvy are rapidly changing search behaviour. Not to mention fast social media mash ups! Optimised links, faster broadband and mobile internet means we now expect every landing page to be our final product or service page destination!

Successful optimised link building across multiple messaging channels and advertising platforms combined with evolving Google SERPS now means that many online searches land directly on the required product or service page – ignoring the Home or About Us pages altogether! It is at these pages that the first time visitor receives their first, split second brand design impression and decides whether to stay or bounce away.
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If Your Website’s Not Got These Your Visitors Are Not Coming In!

October 8, 2010 No Comments

Every website must have a reason to live! A purpose to serve both your business and potential visitor search needs. Google wants to see a genuine, high linked traffic resource of content with interest, value and activity. To get PageRank visibility, your website needs to contain essential results generating task pages.

A website that is little more than an online brochure can still be found on the web! Admittedly, the companies concerned may wish to invest a little more in building a better brand identity online and will “get round to it eventually”. Except, website design moves on and those companies not marching in step with the evolving eCommerce terrain will be very confused and bewildered indeed whenever they try to catch up.
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Social Media Marketing – Needs, Feeds and Leads!

October 4, 2010 No Comments

What does social media marketing do? It feeds needs to bring you leads! Comments and enquiries are a KPI telling you who your audience are, their interests and why they responded. Every response to content is a lead!

Online marketing content is now the key to solving problems and demonstrating value through social media engagement. More content via differing social channels increases chances of response and generating leads.
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Mobile Search – Moving Websites Forward!

October 1, 2010 No Comments

Website design never stands still. Mobile internet and tablet readers are moving the online experience forward as visitor search enters a new era of results on demand sophistication. To succeed, Business needs to know more about mobile search behaviour to make their websites finger clickin’ good!

Suddenly, the issue of website accessibility is back on the agenda. Your website must now be able to be easily found and navigated on mobile platforms and their variety of size and scale as well as conforming to standard PC browser protocols. For eCommerce products and service offerings, the overwhelming adoption of mobile apps as often the preferred search tool, is creating a new online marketing dynamism.
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Website Wow – How To Win The Confidence Vote!

September 29, 2010 No Comments

Confidence is everything! Every time a potential customer goes online in search of goods, services or information, the hope is they will not be scammed, spammed and their PC dammed to zombie, trojan virus hell! Your website must replace natural distrust with instant confidence that you are not fake, phishing or will waste a visitor’s time.

So you check your website analytics and find visitors are arriving and leaving at certain pages. Having been enticed to click onto a link back from your PPC Ad or email marketing newsletter, something about your site is causing anxiety, hesitation and ultimately, they leave without interaction.
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Website Design Works When It Calls For Action!

September 22, 2010 No Comments

Engagement, realtime, share and buzz! The onDemand search criteria for today’s online generation. You would think the social net would rule by now! Nope! Wizzy websites that leave you mystified as to what they want you to do are still everywhere on the web!

Eyecatching pages, happy headlines, news feeds, blogs, sparky vids – yep, some websites have the lot and you are staying to have a look round! A triumph of winning website design you might think, drawing high visitor traffic. But check the analytics and a different picture might emerge of site behaviour. Who are the visitors and what did they do on each page, what were they looking for and did they find it – were they converted?
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Website Design Depends On The Basics!

September 20, 2010 1 Comment

The emphasis on integrating social media within daily business activity can sometimes add to website confusion! If design basics are not clear, search content hard to find and page navigation confusing, then sharing the love is not going to happen!

A lovely-to-look-at website, strictly functional eCommerce pages – it can be difficult to strike the balance and get the feel right to attract potential visitor traffic and building brand identity with your market niche. Websites are now small publishing hubs and often, as increasing quantities of different types of content is uploaded, e.g. news feeds, blogs, images, videos, tweets, comments, etc, in the bid to maintain interest and engagement, clarity becomes confusing and navigation a nightmare!
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Website Design Never Sleeps!

September 13, 2010 No Comments

The web is constantly evolving but crucially, changes are speeding up! Google algorithms change and search engines appear to behave strangely! Typically, search results rankings crash almost overnight and websites who are not up to date with fresh content can disappear off the radar!

Unfortunately, the problem is all too commonplace! A combination of misunderstanding online marketing strategies combined with time and budgetary constraints means not keeping in touch with developments and becoming left behind. Business owners may be unclear, confused or conversely, too fixed or outdated in their approach to their existing or proposed website design and today’s requirements to build brand identity online.
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No summer holidays for us

July 15, 2009 No Comments

Whilst many people are heading for foreign shores or the now popular camp sites across the UK we have been busy working on new projects for our clients. In the past couple of weeks we have been working on email campaigns for Electrolux, PG Tips, First Choice Coffee and Sparkle Money, we have also just completed two shiny new websites.
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Take a fresh look at your website…

April 5, 2009 No Comments

What’s the goal of your website?

To inform?
To build a community?
To gain valuable market research?
To reduce support and customer service costs?
To reach a broad audience with a message?
To find sales leads?
To conduct e-commerce?
To gain advertising revenue?
To brand your company?
To build trust?
To reduce printing and mailing costs?

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Cheshire web design – a growing industry

March 29, 2009 4 Comments

Just over 5 years ago Provoke’s founder; Daren Bach, left one of London’s top design agencies to set up in Cheshire. One question he still gets asked is why Cheshire?
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