Active Websites Win Higher PageRank!

Recent changes to the Google algorithm highlight a new way websites are now indexed for all-important ranking. It’s good news for online marketing, because the more traffic arriving at all pages from multiple different sources, the higher site ranking is now likely to be.

In the constant battle to combat mass link building by software programmes, Google has placed a limit on the numbers of backlinks, and their frequency to specific website pages. Any attempt to deliver an excessive number of backlinks too quickly in a short space of time, is obviously, not the result of organic traffic, and will actually be voted negatively, harming ranking and possibly, incurring a ban as well!

We are all aware that uploading fresh, regular and optimised site content has been the decisive method for achieving high search engine ranking, together with the all-important SEO keyword backlinking from other quality, high ranking sites.

The daily pursuit of top or high PageRanking can be constantly monitored for traffic numbers and site quality linking by simply installing the Google toolbar. However, in the bid to maintain closer surveillance of traffic to websites from all different sources, Google has been acquiring other supplier browser toolbars, which also tracks user activity.

Today, building up brand identity by visible online presence is not only achieved by quality SEO content and backlinks, site activity is now an essential ingredient fuelling the competition for Pagerank dominance.

The explosion of social media has been totally transforming the online environment so that visitor traffic can be directed to a website page from many new, different sources, e.g. Twitter, Facebook, bookmarking sites, blogs, article directories, YouTube videos, forum comments, geo locations, other web sites … and the list continues to grow…

Google will consider genuine organic site activity from a wealth of burgeoning, diverse traffic sources, all of which can be tracked via analytics software and now, also, the many browser tool bars in their possession.

Indeed, for eCommerce and online business looking to more quickly draw high volumes of genuine, organic visitor traffic to fuel website activity and drive high specific page ranking, a combination of social media, blog, article and video content marketing campaigns are key actions to implement.