The recent launch by Google of their Knowledge Graph aims to introduce a so-called more ‘human’ approach to SERPs, which advances search beyond the basic returning of SEO keyword matches.
Now tuned with over three billion sophisticated coordinates programmed with more organic human search values, the context of content is more crucial than ever in the provision of link building.
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Like moths to a flame, cheating Google has always proved irresistible to countless thousands of site owners and their low–rent SEO partners in crime. Whenever a credible and successful traffic metric is identified, along come the spammers, fakers and auto-software makers.
Following repeated campaigns to cut back on poor quality content, aggregator and link farm sites, Google’s latest move is aimed at cleaning up another popular but increasingly untrustworthy method to shimmy up the ranking pole – fake reviews!
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“Click my link!” might be the biggest ‘need’ demanded by site owners with a push marketing mindset obsessed with grabbing inbound traffic from an external link, such as a PPC ad. The sole focus for eCommerce is just to get a visitor to site and then sell, sell, sell!
More savvy businesses have understood the shift to providing rich customer experience along an entire ‘discovery’ journey. Website pages with content created to add value, interest, inform and entertain are aimed to win hearts as well as minds. The internal anchor text, or ‘deep’ link SEO keywords have always played a key role for visitor and search engines, alike.
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Need a little help with your PPC ads? Your kind and friendly search engine, Google, is now offering even greater clarity on how it views your efforts in constructing Adwords. Their stated aim is to create,” … a permanent data-centric dialogue with advertisers on how to improve their campaigns and create a better experience for potential customers”.
But this is just Google looking after its own interests in an increasing ‘walled garden’ online world – isn’t it ?
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Regular readers might recall a Provoke blog post in January, which described how and why there might be a possible reluctance by website owners to comply with the new EU cookies law. With the 25th May deadline just weeks away, a study by UK leading audit and advisory service, KPMG, has revealed that a “ massive 95 per cent of firms claim they have not yet complied”.
It can only be assumed that a majority of eCommerce are not going to bother amending their site and believe it doesn’t matter because they’re unlikely to get caught, despite a possible penalty of up to £ 500,000 …
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Warning! It may be too easy to give a rueful smile and dismiss Facebook’s one billion dollar acquisition of the photo sharing site, Instagram, aged just 18 months old, as nothing more than business as usual for the global corporate giants. What’s it got to do with the every day online reality for the countless numbers of SME eCommerce sites fighting for leads, prospects, and sales conversions?
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“You can’t do everything!” is likely to be the underlying reason to answers, which respond to surveys asking site owners about their current online marketing and social media activities…
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On April 4th, the digital switchover arrived at the nation’s capital. In the final act of a global process, which began in Germany in 2001 and in the UK from October 2007, analogue broadcasting is being shut down and the digital frequencies moved to make way for the next generation of mobile connectivity.
With all analogue broadcasting set to finish in the UK on 24 October 2012, the stage is set for the new wave of smart mobile and tablet devices to roll out the next phase of human communication. That just leaves the overwhelming number of eCommerce business owners to think about optimising their websites for the continuing digital, multichannel revolution.
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There can’t be many businesses who don’t know about the billions of Facebook ‘likes’ and tweets, the millions of blogs, articles, comments, images and videos that now make up today’s search and social internet. The question that is often asked by eCommerce is what is the best policy for social media when every other day a new site appears or the established networks change or introduce new guidelines ?
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New survey figures suggest that even in the age of the social media multichannel, the first thing over half of UK mobile users still do when they wake up is to check their email! It seems not every one is now busy tweeting and Facebook updating from first light to the small hours!
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Last year, Transport for London (TfL) announced it would begin the roll out of NFC readers across London’s tube and bus networks in 2012. The era of mobile commerce and contactless payments is about to step up a gear and kickstart the next phase of interactive, on-the-move user engagement. Optimising your website for mobile is now key to offline / online eCommerce.
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You would imagine that anybody in business in 2012 would at least have some form of basic presence online – f’rinstance – a website? Er – no, not according to Google who say that just under 40 per cent of businesses, on average in the UK, sell their goods or service via a website. Apparently, in Wales, the figure is less with only a third of businesses online!
Now there’s lovely for you …!
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