Heatmaps Flare Up User Hot Spots!
Every website needs to track and record exactly where every visitor looks, clicks, scrolls and responds so you can precisely know, plan and action profitable online marketing campaigns.
Yes – Heatmaps do all of the above for you! Web marketing research proves conclusively that websites have specific areas where human eyes always spend the most time. Patterns have been detected in the ways that people not only navigate the web itself, but also on web sites and within their individual pages.
Developed from copious researched data, Heatmaps is a formidable tracking and analytics tool, which is designed to help you choose the best place to position every piece of content to obtain the best possible ‘viewing’ and ‘actioning’ result. A Heatmap displays concentrated regions which are coloured yellow, orange and red – the darker the color, the more high-profile the spot is.
By simply looking at a Heapmap before you plan your next online marketing campaign or refresh your website design, you can make sure all the specific content, e.g. products, ads, written content, images and CTAs are placed exactly in the revealed ‘hot spots’ where you know they are in optimal position.
This is precisely the reason why most sites have placed banner ads at top-centre – it’s still the most effective area. The ‘Golden Triangle’ is a term which refers to the hottest spot on a search engine results page – the upper left corner of the page, which gets the most attention.
Insight into visitor behaviour shows average click search habits – exactly. For instance, most people who might be clicking onto the word ‘Plasma’, instead of the ‘For Sale’ part, within a link containing three words, ‘Plasma For Sale’.
Under-performing areas are shown when visitors click onto a non-hyperlinked image expecting something to happen. Locate these spots, and hyperlink them according to where visitors appear to be expecting them to be ‘live’.
Look for ‘high click traffic’ spots on your page, and consider putting an ad there for maximum results. Also, pay attention to highly trafficked areas on your menu.
The results of all your hard work will show in a progressive improvement to your Heatmap tracking results – keep monitoring and making changes every day – customers’ behaviour should never be taken for granted!