The Real Reasons Why Websites Fail!

The client is always right but a web designer knows best! They should listen to each other to avoid failure!

A website exists for ONE reason only – to generate leads.

If you have conducted an effective online marketing campaign, you will have achieved the following results:

- attracted a high volume of word search visitors
- received increased genuine enquiries
- followed up on quality leads
- successfully increased sales conversion

However, this all looks good in theory but we all know how difficult every step of the way can be, especially if your website fails to perform. The key is to unmasking the real reasons why websites fail. One of the most common reasons is the inability of client and designer to really understand each other.

Time and time again, a client will endlessly emphasise that the website should present their organisation as ‘professional’ and get hung up in the “look” instead of concentrating on a website that:

- focuses on results (i.e. inquiries)
- attains high search engine rankings

Finding a balance between what someone wants and what will actually work is often the biggest challenge. Often web designers will just carry out what the client wants. The results can be disastrous! The website will be go live for months on end and be almost impossible to find on Google, Yahoo or other search engines.

Website design must be left to the experts! Yes, it should reflect your organisation, who you are, where you are, what you do, but a professional and experienced designer will be careful to carry out the right research by asking many questions about your company.

Understanding the answers to those questions, and then working closely with you to design a website that delivers results and creates a great return-on-investment for you, is the sole objective you should be both working towards.

And remember, websites will not and do not close sales. This is a very common misunderstanding! There is no substitute for the skilled sales professional who will promptly follow-up on inquiries via email or telephone!