Windows SmartPhone 7 Calls Up Website RealTime

The launch of Microsoft’s latest version of its mobile phone operating system, Windows Phone 7, which pulls in real time content from websites and social networks, reaffirms that you must ensure your website is fully accessible with fresh content daily as the mobile internet gathers warp speed!

You know the score by now – “you gotta be in it to win it!” Like a week in politics, a web month, is a long time! The newest operating platforms channel social media laterally across ‘personal, social and business’, providing what we want, when we want it – and if you’re not on the grid, you don’t exist!

Attracting and retaining website accessibility in a two way communication channel with a wide and varied audience on their own terms cannot be underestimated as the technology becomes available and their potential maximised.

Social networking is gaining ever more momentum. In just over 30 months, Apple has claimed 15% of the smartphone market, according to recent research, whilst Google’s Android operating system has claimed around 9% of the market in two years. That puts it fourth in the global market behind Symbian, Rim (makers of the Blackberry) and Apple’s iPhone OS.

The opportunities for some heady online marketing which puts you in directly in touch with your target recipient is, thanks to ‘realtime’, for real !

Microsoft’s new operating system is built around a new interface called ‘live tiles’, in which the user can create their own tiles, for example, to be alerted to latest posts and pictures from friends or relatives on social networks, and pull in real time content from websites. The imperative to address any website design compliance issues in this application are only likely to increase.

Fundamentally focusing on what is most important to each individual user, the new interface has a series of ‘hubs’, which brings together related content from the web, applications and services into a single view, individually named:

• office
• marketplace
• people
• pictures
• games
• music

Although Microsoft will only provide the software for the phones, it will specify certain hardware requirements to manufacturers.
All handsets will be multi-touch and will come with a dedicated hardware button for Microsoft’s search engine, Bing.

The first phones using the new operating system will be available later this year from manufacturers including Samsung, LG, HTC and Sony Ericsson.